IKEA LAGOM

Newsletters & Reports

Created a series of printed books for IKEA, developed through an agency partnership, to support internal marketing and shareholder engagement. The project involved content management and concept design, transforming complex internal messaging into clear, visually engaging materials aligned with IKEA’s ‘Lagom’ philosophy of balance and simplicity. Creative design and artwork were paired with image retouching and custom illustrations to ensure a consistent, high-quality visual presentation.

The resulting brochures effectively communicated key messages, reinforcing IKEA’s internal culture and strengthening stakeholder confidence.