GEO

Internal Brand Relaunch

Tasked with developing an experiential brand launch for a newly formed underwriting MGA business following a merger, the project aimed to introduce the brand to internal teams and build excitement for an upcoming team-building event.

The solution included an immersive environmental experience that welcomed employees upon arrival, leading them to a ‘save the date’ package and an engaging animation on their desktop computers. Success stories from within Geo were shared on social media to further promote the event and foster a sense of anticipation and unity.